With the increase in consumer demand for beauty treatments, the home beauty equipment market is expanding rapidly. In particular, products su
来源:
|
作者:佚名
|
Release time :2025-04-28
|
16 Views:
|
Share:
Step 1: Define Equipment Selection Criteria
Establish clear and objective standards to evaluate whether a device is suitable.
✅ Core Evaluation Dimensions:
Criteria Description
Function Compatibility Does the device match your service menu and support scalable treatments?
Safety & Compliance Certifications such as CE, FDA, 3C, or medical device records are required.
Treatment Effectiveness Proven clinical results, visible outcomes, and client satisfaction.
Ease of Operation Easy to learn and operate, supports staff training standardization.
Cost Efficiency Reasonable purchase + consumables cost; controllable cost per treatment.
After-sales Support Supplier must provide training, maintenance response, and user manuals.
📌 Tool Tip: Create an “Equipment Evaluation Scorecard” (100-point scale, 60 as pass mark).
🔍 Step 2: Create a Vendor Qualification System
Vendor Approval Process Should Include:
Business License & Certificates
Company Background Check: Is it a manufacturer or reseller?
Trial Machine Testing: Devices must pass on-site testing.
Service Agreement: Define warranty terms, training, maintenance timeframes, etc.
📌 Tool Tip: Maintain an “Approved Vendor List” and a “Blacklist.”
🛠 Step 3: Standardize Equipment Packages for Each Store Type
Different store formats should use different equipment levels:
Store Type Equipment Setup
Flagship Store Premium anti-aging devices (e.g., HIFU, RF Microneedle, Thermage)
Standard Store Mainstream IPL, OPT, Hydrofacial, basic RF
Entry-Level Store Basic tools for facial cleansing, LED masks, serum infusion
📌 Deliverables: “Store Equipment Setup Manual” and “Service–Device Mapping Chart.”
🔄 Step 4: Implement Trial & Data-Driven Evaluation System
Evaluation Workflow:
Marketing or R&D suggests a new device.
Product team organizes a trial at a pilot store.
Collect real client feedback & project data (e.g., conversion, repurchase).
Summarize findings to decide whether to include the device chain-wide.
📌 Forms to Use: “Trial Request Form” and “Device Evaluation Report.”
💰 Step 5: Centralized Procurement & Negotiation
Central HQ negotiates bulk purchases for all stores.
Leverage volume to get discounts, free consumables, or extended training support.
Consider signing strategic cooperation agreements with key suppliers.
📌 Tools: “Annual Procurement Budget” and “ROI Analysis Model.”
🧑🏫 Step 6: Standardized Training + Operation SOPs
Every device must be delivered with:
Operation videos, training slides (PPT), usage checklists
Project scripts, customer care guides, treatment record cards
Troubleshooting FAQs & repair protocols
📌 Deliverables: “Device Operation SOP,” “Project Training Kit,” “Sales Scripts Manual”
📊 Step 7: Lifecycle Management of All Devices
Track every machine from purchase to retirement:
Lifecycle Stage Management Focus
Registration Assign device ID, record store, manager, purchase date
Usage Logging Track usage frequency, clients served, treatment hours
Maintenance Record repair incidents, replacement parts, service duration
Depreciation Set useful life (e.g., 3 years), estimate ROI
End-of-Life Handling Plan device recycling, upgrade, or resale
📌 Tool Suggestion: Use digital systems like ERP, asset management tools, or Excel dashboards.
✅ Summary: 3 Core Principles for Standardized Procurement
Principle Description
Standardization Uniform equipment setup, SOPs, and training
Data-Driven Use real performance data before official implementation
Traceability Manage the full lifecycle: purchase → usage → maintenance → retirement
With the increase in consumer demand for beauty treatments, the home beauty equipment market is expanding rapidly. In particular, products such as radiofrequency beauty devices, microcurrent devices, and LED light therapy devices have received widespread attention. Brands such as Tripollar, NuFACE, and Foreo have launched a number of new products focusing on anti-aging, skin firming, and deep cleansing functions.
